Facts That Surveys Taught Us About our Travelling
In the new millennium, travel surveys will remain one of the most valuable methods of gathering vital information for transportation planning and decision making. These surveys will also only be used to collect current information about the demographic, socioeconomic, and trip-making features of people and families, but they will also be used to collect historical data, They cannot, nonetheless, be used to further our knowledge of travel in terms of the selection, location, and scheduling of daily activities. This will allow us to develop our travel forecasting tools and anticipate changes in daily travel patterns in response to current social and economic trends, as well as new investments in transportation systems and services. These travel surveys can also be used to assess changes in transportation supply and regulation as they occur.
Policymakers’ requests for more regular and accurate information to respond the climate in which travel surveys will be conducted:
- Ongoing concern about greenhouse gas emissions, air quality, and urban congestion, as well as the need to address these issues with more policy-sensitive travel forecasting models, such as activity modeling and micro simulation
- As a result, there is a greater emphasis on sustainable transportation systems, which necessitates the use of no motorized transport, new public transportation options, and no transport solutions to transportation problem
- There is a stronger need to include urban freight and commercial vehicle movements when discussing traffic and environmental issues.
- The need to employ and improve the efficiency of intelligent transportation system (ITS) systems
- A higher concern with different types of user-pays solutions, such as toll roads and other road pricing schemes
- Increased privatization of road and public transportation systems, resulting in a higher commercial need for quick and reliable market data on travel patterns.
New Survey about Travelling and Tourism in the Time of Corona
According to the World Travel & Tourism Council (WTTC), if worst comes to worst, the effect of COVID-19 could result in the loss of more than 197 million jobs in the worldwide travel and tourism industry. The impact of protracted travel restrictions will also wipe out 5,543 billion US dollars from the sector’s contribution to global GDP, representing a 62 percent drop from 2019.
The bad news is that it does not appear that the tourism industry will see a rapid improvement. The experienced drop in demand is likely to last a little longer, with 30 to 35 percent of customers asked in the US and Europe not planning to go on vacation anytime soon. Even after lockdowns are lifted, only 30% of respondents said they will travel as soon as they are permitted, a full 40% said they would only travel if they are confident that travel providers have taken proper precautions such as health screenings and social distancing measures. When asked about their holiday plans, 54% say they will take fewer international trips. While 32% plan to make more domestic trips as a result of the global pandemic. Not only are the destinations moving, but so are the modes of transportation used to get there: Around 35% of users intend to travel by car for vacations rather than flying or taking the train (approx. 50 resp. 45 percent expect to take less planes or trains). The cruise industry will be the hardest hit, with 62 percent of guests expecting to take fewer cruises.
Major Shifts in Local Transportation and Leisure
Consumer behavior has shifted not only in terms of holidays, but also in everyday life. As a result of the pandemic, public transportation has been gradually replaced by private modes of transportation: slightly more than half of poll respondents expect to travel less by public transportation for regular daily journeys, while 40% expect to travel more by private mode of transportation, such as their car or bike.
Tips for Leisure, Tourism, and Travel Companies
How could leisure, tourism, and travel service providers respond in order to remain in business? We were able to detect these tips thanks to our experience in the industry:
Allow More Flexibility
Many customers have lost faith in their ability to follow through on travel plans once they have been booked as a result of recent events. Travel companies must rebuild their customers’ confidence by providing more booking flexibility and ensuring that their customers’ money is safe even if the virus resurfaces. In our survey, when asked about the requirements for choosing a travel provider to book their next trip with, 70 to 80 percent of customers rated the need for money-back guarantees in case of cancellation as very important, while 60 percent wanted general booking flexibility.
Implement Hygiene Measures and Communicate Them
When deciding on their next travel provider in a post-coronavirus lockdown country, 82 percent of study respondents said they would consider the hygiene/cleanliness measures taken. Consumers place health above all else; they want to know that the necessary hygiene precautions have been taken to reduce the risk of infection before they travel. As a result, travel players must concentrate on delivering health assurance across their activities, which necessitates not only the implementation of these guidelines but also the provision of clear and transparent information at every customer touch point.
Embrace the Decline of Public Transport
It remains to be seen how practical the transition from public to private transportation is. Large cities, such as London and New York, are constructed and developed around public transportation; merely increasing the number of people who drive will not work because the infrastructure is not in place to support it. Because the decline in demand for public transportation is mostly due to shifting working patterns and procedures, such as more people working from home, providers have no control over the situation.
The most difficult challenge for travel surveys will be balancing the need for increasingly thorough, precise, and timely data on daily travel patterns with the need to reduce respondent burden and protect personal privacy. The continued success of travel surveys in collecting information required for decision making in the new millennium will necessitate the constant adaptation of travel survey techniques to the changing lifestyles and personal preferences of those who will be asked to participate in them.